Insights · Selling Strategy
What a pricing file contains, and why yours should have one
The evidence behind an asking price: comparables, competing supply, buyer behaviour and agreed review checkpoints.
04 Sep 2026 | 2 min read
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A pricing file is the document that answers the only question that matters when an offer comes in: why is the price this number and not a lower one?
Comparable transactions, sourced and dated
Transacted evidence from URA’s Data Service and data.gov.sg, aggregated to project level. Every figure carries its source and the period it covers. CEA rules prohibit publishing transacted unit numbers or floor levels, so the file works at project and band level — which is the right resolution for a pricing decision anyway.
Competing supply, this month
What a buyer sees when they search your project and price band today. A comparable that sold nine months ago tells you about a market that no longer exists; the listing three floors up tells you about the one you are in.
Buyer behaviour
Enquiry volume, viewing-to-enquiry ratio, and which buyer profile is actually turning up. When the wrong profile is viewing, the problem is usually positioning rather than price.
Review checkpoints, agreed in advance
Dates at which we look at the evidence again together, decided before launch rather than in the middle of a quiet fortnight. Agreeing the checkpoint in advance is what stops a price drop from being an emotional decision.
What it is not
It is not a valuation, and it is not a promise. A valuation is a regulated opinion from a licensed valuer for a specific purpose. This is a marketing position, built from evidence you can inspect.
